Best Time to Post on Instagram in 2025 For Maximum Reach and Engagement

You’ve just crafted the perfect Instagram post everything is in place, from the captivating image to the perfect caption. But as you hover over the "share" button, a question lingers: When should you post to make sure your content reaches the right audience? Timing plays a crucial role in determining whether your post gets the attention it deserves. In the fast-paced world of Instagram, posting at the wrong time could mean your content gets buried under a pile of others. However, with the right strategy, you can tap into the best moments to engage with your followers, get noticed by new ones, and even make your way to the Explore page. Let’s explore the secrets of when to post to ensure your content gets maximum visibility and engagement.

Does posting time really matter on Instagram?

If you post on Instagram at the right time, it will definitely increase views and engagement from your followers. Since the activity time of your followers matters, the likelihood of getting comments, saves, likes, or shares on your post increases.

Engagement is a key indicator for Instagram's algorithm. The more engagement your post gets, the more likely it is to be shown to other users. However, consistency and creating engaging content are also important. If your posts aren’t appealing enough to users, it doesn’t matter what time you post your Instagram reel you won’t get results. That said, in the rest of this article, we’ll explore the best times to post on Instagram daily.

What are the most effective times to post on Instagram?

Although there are varying opinions on the best time to post on Instagram, most social media experts agree on certain time frames. The general data showing the best times to post on Instagram may not apply to all businesses and industries. Therefore, these general data should not be considered as definitive answers. Instead, consider your unique circumstances and test what works best for you. Here are some factors to keep in mind when planning your Instagram posts:

🔸 What your target audience wants to see

🔸 Your field of activity

🔸 Time zones

🔸 Seasons and events

🔸 How to collect and analyze data

Additionally, Instagram's algorithm works to optimize each user's experience on the platform. Here are three key aspects that Instagram considers when deciding which content to prioritize:

1️⃣ Content aligned with audience preferences: Does the content match the interests and preferences of your target audience? Creating content that resonates with your target audience is crucial because it helps maintain their attention and loyalty on Instagram.

2️⃣ Follower engagement: How do users interact with your page and similar accounts? Instagram considers interactions like liking, commenting, saving, sharing, and viewing. Therefore, users who engage with your account or similar accounts are more likely to see your posts in their feeds.

3️⃣ Freshness and trending posts: Is the content relevant and up-to-date? Instagram wants to show users the most relevant and up-to-date content. This means that trending posts, such as popular music or trending reel styles, have a better chance of being seen. Use your creativity and relate them to your field.

💡If you're looking for an efficient program to monitor Instagram activity or manage the online presence of children under 18, you can use the monitoring app Any Control.

How to Know When Your Followers Are Most Active?

First of all, you need to understand who your followers are and what age group they belong to. For example, if you're in a field where your services are useful to employees, try posting during lunch hours (between 1 and 2 PM) or after work hours (after 5 PM). However, there are two methods to check when your followers are most active, which will help you find the best time to post on Instagram:

🔺Using Instagram Insights: By using Instagram's Insight tool, you can analyze your page according to the guidelines in the linked article and discover when is the best time to post on Instagram.

🔺Using Third-Party Apps for Instagram Analytics: With the four apps we introduce in this section, you can find the best time to post tailored to your page.

1️⃣ Hootsuite

2️⃣ Sprout Social

3️⃣ Later

4️⃣ Iconosquare

How do I know the date and time of an Instagram post?

If you want to know how to schedule a post on Instagram and why using this feature is beneficial for you, read the article on how to activate the timing for Instagram posts. To find out the date of an Instagram post, it's best to read the article as we have provided step-by-step instructions with images to guide you.

How do you get your post on the Explore page?

Before reading this section, make sure you have read the blog article titled "How to Get Millions of Views on Instagram" from Any Control. Now that you have a general idea of what can guarantee you more views on Instagram, keep in mind that there are factors that help your post appear on the Explore page. In simpler terms, you need to know how to create a post that will make it to the Explore page. In general, there are three time frames that, if followed, will make it easy for your post to get on the Explore page:

•  For morning users, like stay-at-home moms: Between 9 AM and 11 AM.
•  For afternoon users, like employees: Between 5 PM and 7 PM.
•  For users who check Instagram before bed: Between 8 PM and 10 PM.
  
  

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⚠️ Note: Keep in mind that these times are approximate, and the best time to post depends on your business area, type of activity, and your followers. We suggest conducting a survey and asking your followers directly when they are most active online.

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💡 If you've read both blogs and followed the suggested posting times but still didn’t see results, there might be a reason why you're not making it to the Explore page!

What is the best time of day to post on Instagram?

Generally, the following four time frames are considered the best times to post on Instagram. However, the important point to note is that you can easily check the time that got the most views on your posts directly from Instagram’s settings. This section allows you to break down the data by both day and hour.

1️⃣To do this, open Instagram and tap on the “Professional Dashboard” option in your profile.

2️⃣Select the “Total Followers” option, scroll down, and under the “Most Active Times” section, you can view your followers' activity in two categories: "Hour" (for time) and "Day" (for the day of the week).

Time Frame 1: 7 AM to 9 AM

This time frame is ideal for those who have just woken up and are getting ready for a workday, or for mothers preparing their children for school. If your content focuses on fun, home management, cooking, or news, this is a good time to post your reels or Instagram posts.

Time Frame 2: 11 AM to 2 PM

This time is great for followers who are either finishing breakfast or having lunch. It’s especially beneficial for pages that focus on fun content, blogging, or fashion.

Time Frame 3: 5 PM to 7 PM

This time frame works well for posts when employees are heading home from work. Pages that post content related to humor, news, fashion, online shops, romance, music, or even educational material can post during these hours. Evening hours are generally more suitable for educational content for students or lifestyle and coaching pages.

Time Frame 4: 9 PM to 1 AM

This golden time can bring you followers, watch time, and even millions of views, as long as you've met the right conditions and created content that resonates with your followers. If you post content related to music videos, humor, movies, TV shows, or even sad or romantic content, this time can work well for you.

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🔍Tip: As you can see, depending on your niche, you can post at various times. You should use Instagram’s analytics tools, stories, Q&A, and even trial and error to determine the best posting times for your specific page. Over time, your followers will get used to your posting schedule and engage with your content. Be patient if you want to earn income through Instagram!

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Best Time to Post on Instagram on Saturday:

For the first working day of the week, it’s best to post between 7:00 AM and 9:00 AM, or during the lunch break, between 12:30 PM and 2:30 PM.

Best Time to Post on Instagram on Tuesday:

Like most weekdays, Tuesday is a great day to post in the morning. However, more specific recommendations for Tuesday are between 9:00 AM and 10:00 AM and again from 5:00 PM to 6:00 PM.

Best Time to Post on Instagram on Thursday:

Thursday afternoons are typically more relaxed, and as the week is winding down, people often look for distractions. The best time to post on Thursday is from 8:00 AM to 12:00 PM.

Best Time to Post on Instagram on Friday:

Try to avoid posting early in the morning, in the evening, or at night on Friday, unless you have a good reason or know that your target followers will be active at that time. The best time to post on Friday is between 12:30 PM and 3:30 PM.

At what time do Reels get more views and get on explore tab?

Since Instagram added the popular Reels feature to its updates, many users have shifted away from posting carousel posts or photo/video posts. Knowing the best time to post a reel so it reaches the Explore page is especially important if you own a business. In this article, we’ll explore the best times to post Reels on Instagram. Keep in mind that, in general, the best times to post are between 11 AM to 3 PM and 7 PM to 10 PM.

▶️ Best time to post Reels on Saturday: The best times to post Reels on Instagram on Saturday are 9 AM or 12 AM.

▶️ Best time to post Reels on Sunday: The best times to post Reels on Instagram on Sunday are also 9 AM or 12 AM.

▶️ Best time to post Reels on Monday: For Monday, the best times to post Reels on Instagram are 6 PM or 8 PM.

▶️ Best time to post Reels on Tuesday: The best times to post Reels on Instagram on Tuesday are 9 AM or 12 AM.

▶️ Best time to post Reels on Wednesday: For Wednesday, the best times to post Reels on Instagram are between 7 PM to 10 PM and 11 AM to 3 PM.

▶️ Best time to post Reels on Thursday: The best time to post Reels on Instagram on Thursday is between 9 AM to 12 PM.

▶️ Best time to post Reels on Friday: Since Friday mornings are for resting and Friday afternoons are for leisure, the best times to post Reels on Instagram on Friday are between 10 AM to 3 PM.