What is the locked reel feature on Instagram?

Instagram team has been testing its locked reel feature on Instagram for the past month, and now it's rolling out its first official use of Locked Reels, which allows creators to share Reels that are only viewable by those who have the code. If you're curious about what types of pages this feature will be available for and who's best to use it, stay tuned.

What is Locked Reel Feature On Instagram and What Does it Do?

With the Locked Reel Feature On Instagram, creators can hide their content behind a secret code that users are required to enter to view the content. Instagram tested the feature on its design profile earlier this month, and now, singer The Weekend is the first to officially use Instagram’s Locked Reels feature.

Instagram CEO says about the locked Reels feature:

 new Locked Reel Feature On Instagram lets you unlock exclusive content with a password. Instagram is testing this new feature to allow content creators to generate more excitement and buzz around their exclusive content and help people connect with each other in new and unique ways through shared interests and entertaining content.

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Who Can Use Unlockable Instagram Feature?

locked reel feature on Instagram isn’t widely available to the public yet, but when it officially launches, it will provide a new way to generate engagement. Meanwhile, business accounts can use it to offer discounts to past customers or provide region-specific updates, along with contact lists for customers outside of your platform. There are a range of ways that business or creator profiles can use this, while regular users can share more targeted and intimate content just for their followers or specific friends.

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How to Unlock Reels On Instagram?

If you want to unlock Instagram Reels, start by tapping on the option labeled 'Enter secret code' within the Instagram app. Once you do that, you'll be prompted to enter a specific code. Type it in carefully, and after the code is verified, the Reel will unlock.

However, instead of revealing content right away, Instagram will display a banner that reads "Coming soon." This message serves as a teaser, indicating that the feature or content linked to the code isn't live just yet but it’s on its way.

It’s a clear sign that Instagram is testing or preparing to launch something new and wants to build a bit of excitement or mystery around it. So, while you may not be able to view the Reel content immediately, it's a strong hint that fresh features or exclusive reels could be just around the corner.