Instagram Tests Carousels Like Count

In an unexpected move, Instagram is testing a new feature that could completely revolutionize the way content is produced and analyzed for Carousels. Now, users can see which slides in a post have received the most likes, meaning which slide of the post attracted the audience attention and tap the like icon. Stay tuned for more news as we explore the ability to see the Carousels like count. 

What Exactly Has Changed?

 The feature, is currently available for some users, which will be appeared in the Business Insights section and allow creators to see which image or video in a carousels received more likes. Previously, only the total number of likes for a multi-slide post was displayed. But now, with this new feature, audience behavior can actually be monitored and analyzed on each slide. 

Whats The Benefit of Seeing Like Counts?

Instagram has been focusing on the carousel format for some time. After increasing the number of slides that can be included in a post from 10 to 20, this new feature now represents another new step in strengthening the analytics tool for content creators. Carousels are likely to have a special place in Instagram's algorithm this year.

With this tool, it is no longer just the number of views or likes on the post that is the criterion; rather, each slide becomes an analytical data point. This means more precision for brands, bloggers, artists, and small businesses.

📍Instagram like orders | Why are some likes on posts shown first?

Challenges of Seeing Carousels Like Count

This new feature has also raised questions, such as:

🟣Will users face a change in the priority of carousels in the algorithm.

🟣Will this data be activated for users of regular public pages as well, or only for business and creator pages?

🟣How can you get the most viewes without losing the coherence of the visual narrative?

In response, we should say that if this feature is enabled publicly, we are likely to see the formation of new algorithms that make interaction with specific slides a factor in content scoring. On the other hand, content producers should optimize each frame individually instead of focusing solely on the attractive first slide.

📍How to find our own and others' liked posts on Instagram?

Final words

The ability to see the number of likes on each slide post may seem like a minor improvement at first glance, but it can change the structure of content production on Instagram. Now, not only the number of followers and total likes is important but also where in the visual narrative the audience stops, becomes interested, and tap on the like. If you are a content producer, it is better to prepare to use this feature now. Because the algorithm may change soon and you will find a whole new competitor. Finally, we recommend that you:

🔹Use different images on each slide (text, photos, charts)

🔹Use frame-by-frame captions (slide description within the image)

🔹Using third-party analytics tools also seems to be a good idea.